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Helén Anderson
Kapitelförfattare
Helén Anderson är professor i företagsekonomi särskilt marknadsföring vid Linnéuniversitetet. Hennes forskning handlar om dynamik i affärsnätverk, om affärs- och produktutveckling, och innovation med fokus på marknadsdimensionerna. Helén Anderson is a Professor of Business Administration at Linnaeus University School of Business and Economics. Her research covers market and technology strategy issues and primarily how market aspects affect the development of technology and products; in brief, how technology reaches market acceptance. A second field of research concerns the dynamics of business networks and has recently focused on the effects that acquisitions and mergers have on customers and suppliers.
Helén Anderson är professor i företagsekonomi särskilt marknadsföring vid Linnéuniversitetet. Hennes forskning handlar om dynamik i affärsnätverk, om affärs- och produktutveckling, och innovation med fokus på marknadsdimensionerna. Helén Anderson is a Professor of Business Administration at Linnaeus University School of Business and Economics. Her research covers market and technology strategy issues and primarily how market aspects affect the development of technology and products; in brief, how technology reaches market acceptance. A second field of research concerns the dynamics of business networks and has recently focused on the effects that acquisitions and mergers have on customers and suppliers.
Produkter
Eriksson-Zetterquist, Ulla et. al (eds.)
Business administration is a scientific field described as complex, diverse, and eclectic. Acknowledging the multiplicity of the field and the many...