Christian Kowalkowski
Författare
Christian Kowalkowski, Ph.D. is professor of industrial marketing at Linköping University (Sweden) and research fellow at Hanken School of Economics (Finland). He is a recognized thought leader of B2B service strategy and implementation, having extensive experience of research, consulting, and educational activities within the field.
Christian Kowalkowski, Ph.D. is professor of industrial marketing at Linköping University (Sweden) and research fellow at Hanken School of Economics (Finland). He is a recognized thought leader of B2B service strategy and implementation, having extensive experience of research, consulting, and educational activities within the field.
Produkter
Kindström, Daniel m.fl.
Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on...
Kindström, Daniel m.fl.
Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on...