Logga in

Priserna visas inklusive moms och du betalar med Klarna


Priserna visas exklusive moms, du kan betala med Klarna eller faktura

Priserna visas inklusive moms och du betalar med Klarna


Priserna visas exklusive moms, du kan betala med Klarna eller faktura

Business Marketing

Managing Value Creation
Skickas följande arbetsdag

Business marketing

Managing Value Creation

Den här boken finns tillgänglig som e-bok på Studora.

På Studora kan du köpa tidsbegränsad åtkomst till denna och många andra e-böcker. Du får tillgång direkt och kan även ta del av tjänstens smarta studieverktyg.

Valt format

Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is becoming a key capability for successful firms. The book reflects the latest trends and issues and incorporates recent research insights on how to manage value creation and build competitive advantage. Key concepts, such as value propositions and custom...

Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is becoming a key capability for successful firms. The book reflects the latest trends and issues and incorporates recent research insights on how to manage value creation and build competitive advantage. Key concepts, such as value propositions and customer relationships, are discussed and explored as well as illustrated through a rich set of examples from various industries. Business Marketing provides an excellent guide to B2B marketing for students and practitioners alike. “Being able to develop successful value propositions and customer relationships are key processes in any firm as the ability to continuously create attractive market offerings is crucial for sustaining a competitive advantage and for long-term success in business-to-business markets.”

Information

Författare:
Daniel Kindström Christian Kowalkowski Anders Parment
Språk:
Engelska
ISBN:
9789144141633
Utgivningsår:
2021
Artikelnummer:
43458-01
Upplaga:
Första
Sidantal:
248

Författare

Daniel Kindström

Daniel Kindström, Ph.D. is professor of industrial marketing at Linköping University (Sweden). He has extensive experience of research and teaching...

Christian Kowalkowski

Christian Kowalkowski, Ph.D. is professor of industrial marketing at Linköping University (Sweden) and research fellow at Hanken School of Economic...

Anders Parment

Anders Parment är verksam som forskare och universitetslektor vid Stockholms universitet. Han är även prisbelönt och uppskattad föreläsare och rådg...

 ;

Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is becoming a key capability for successful firms. The book reflects the latest trends and issues and incorporates recent research insights on how to manage value creation and build competitive advantage. Key concepts, such as value propositions and custom...

Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is becoming a key capability for successful firms. The book reflects the latest trends and issues and incorporates recent research insights on how to manage value creation and build competitive advantage. Key concepts, such as value propositions and customer relationships, are discussed and explored as well as illustrated through a rich set of examples from various industries. Business Marketing provides an excellent guide to B2B marketing for students and practitioners alike. “Being able to develop successful value propositions and customer relationships are key processes in any firm as the ability to continuously create attractive market offerings is crucial for sustaining a competitive advantage and for long-term success in business-to-business markets.”

Information

Författare:
Daniel Kindström Christian Kowalkowski Anders Parment
Språk:
Engelska
ISBN:
9789144164496
Utgivningsår:
2021
Artikelnummer:
43458-SB01
Upplaga:
Första

Författare

Daniel Kindström

Daniel Kindström, Ph.D. is professor of industrial marketing at Linköping University (Sweden). He has extensive experience of research and teaching...

Christian Kowalkowski

Christian Kowalkowski, Ph.D. is professor of industrial marketing at Linköping University (Sweden) and research fellow at Hanken School of Economic...

Anders Parment

Anders Parment är verksam som forskare och universitetslektor vid Stockholms universitet. Han är även prisbelönt och uppskattad föreläsare och rådg...

 ;