Miriam Salzer Mörling
Kapitelförfattare
Miriam Salzer-Mörling is associate professor at the School of Business at Stockholm University. She received her Ph.D. in 1994 with a cultural study on organisatiional identity in the IKEA-world. Her current research centres on story-telling, brands, culture and expressive leadership, and she has published various articled on these topics in, for example, European Journal of Marketing and Marketing Th eory. Among her most recent publications is a co-edited book on brands, Brand Culture (Routledge 2006). Salzer- Mörling has been a lecturer at Linköping University and senior researcher at the Centre for Advanced Studies is Leadership at Stockholm School of Economics. As a consultant and adviser to a number of Scandinavian companies she has specialized in the development of the ”corporate soul” and communicative strategies in a branded world.
Miriam Salzer-Mörling is associate professor at the School of Business at Stockholm University. She received her Ph.D. in 1994 with a cultural study on organisatiional identity in the IKEA-world. Her current research centres on story-telling, brands, culture and expressive leadership, and she has published various articled on these topics in, for example, European Journal of Marketing and Marketing Th eory. Among her most recent publications is a co-edited book on brands, Brand Culture (Routledge 2006). Salzer- Mörling has been a lecturer at Linköping University and senior researcher at the Centre for Advanced Studies is Leadership at Stockholm School of Economics. As a consultant and adviser to a number of Scandinavian companies she has specialized in the development of the ”corporate soul” and communicative strategies in a branded world.