Johan Anselmsson
Kapitelförfattare
Johan Anselmsson (PhD) is associate professor in marketing at the School of Economics and Management, Lund University, in Sweden. Branding is one of his many research interests, and his work has been published in several academic journals: European Journal of Marketing, Journal of Marketing Management, Journal of Brand Management, and Journal of Product and Brand Management. He works as an analyst and consultant to several of the largest Scandinavian brands.
Johan Anselmsson (PhD) is associate professor in marketing at the School of Economics and Management, Lund University, in Sweden. Branding is one of his many research interests, and his work has been published in several academic journals: European Journal of Marketing, Journal of Marketing Management, Journal of Brand Management, and Journal of Product and Brand Management. He works as an analyst and consultant to several of the largest Scandinavian brands.