Brand Theories

- Perspectives on brands and branding

Skickas följande arbetsdag

352 kr

inkl moms

Läs mer Stäng

Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management perspective, a consumer perspective, and a critical perspective. By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It there...

Information

ISBN:

9789144116242

Utgivningsår:

2017

Artikelnummer:

39374-01

Upplaga:

Första

Sidantal:

304

Författare

Veronika Tarnovskaya

Veronika Tarnovskaya is associate professor and researcher in international marketing strategy and branding at Lund University, Sweden. Her researc...

Jon Bertilsson

Jon Bertilsson är lektor i marknadsföring och konsumtionsforskare på Ekonomihögskolan vid Lunds universitet. Hans forskningsintressen innefattar ko...

Johan Anselmsson

Johan Anselmsson (PhD) is associate professor in marketing at the School of Economics and Management, Lund University, in Sweden. Branding is one o...

Galina Biedenbach

Galina Biedenbach is senior lecturer in marketing at Umeå School of Business and Economics, Umeå University. Her research interests include corpora...

Niklas Bondesson

Niklas Bondesson (PhD) is associate professor in marketing at Stockholm Business School, Stockholm University. His research has mainly revolved aro...

Cecilia Cassinger

Cecilia Cassinger är lektor vid Institutionen för strategisk kommunikation på Campus Helsingborg, Lunds universitet. Hon har bland annat forskat om...

Sean Duffy

Sean Duffy is CEO of Duffy Agency, a strategic marketing consultancy with offices in Malmö, Sweden and Boston, USA. He is also a lecturer in strate...

Karin M. Ekström

Karin M. Ekström är professor i företagsekonomi vid Högskolan i Borås där hon leder forskargruppen Sustainable Consumption Research Group.Karin M. ...

Marcus Gianneschi

Marcus Gianneschi is assistant professor in marketing at University of Borås, Sweden. His research interests lie in cultural analysis of consumptio...

Clara Gustafsson

Clara Gustafsson is senior lecturer in marketing at Lund University School of Economics and Management. Her main research interests are Sonic Brand...

Gry Høngsmark Knudsen

Gry Høngsmark Knudsen, Department of Marketing and Management, University of Southern Denmark, associate professor of Digital Consumption Communiti...

Marcus Klasson

Marcus Klasson is a consumer researcher in critical consumption studies at the School of Economics and Management, Lund University, Sweden. His res...

Christian Koch

Christian Koch is a brand management researcher and consultant. He received his PhD in strategic brand managment at the School of Economics and Man...

Peter Svensson

Peter Svensson är docent i företagsekonomi och forskar och undervisar på företagsekonomiska institutionen på Ekonomihögskolan, Lunds universitet. H...

Sofia Ulver

Sofia Ulver is an Associate Professor of Marketing, and researcher in consumer sociology and consumer culture theory at Lund University. She takes ...

Vi använder cookies för att ge dig en så bra upplevelse som möjligt av webbplatsen. Genom att fortsätta accepterar du att cookies används. Läs mer