
Veronika Tarnovskaya
Redaktör
Veronika Tarnovskaya is associate professor and researcher in international marketing strategy and branding at Lund University, Sweden. Her research area includes market orientation, market driving and market driven strategies, corporate branding, on-line branding and retail marketing.
Veronika Tarnovskaya is associate professor and researcher in international marketing strategy and branding at Lund University, Sweden. Her research area includes market orientation, market driving and market driven strategies, corporate branding, on-line branding and retail marketing.