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Marcus Klasson

Kapitelförfattare

Marcus Klasson is a consumer researcher in critical consumption studies at the School of Economics and Management, Lund University, Sweden. His research area is consumer culture with a particular focus on market dynamics, consumption practices and identity within the domain of popular culture.

Marcus Klasson is a consumer researcher in critical consumption studies at the School of Economics and Management, Lund University, Sweden. His research area is consumer culture with a particular focus on market dynamics, consumption practices and identity within the domain of popular culture.

Produkter

Brand Theories

Tarnovskaya, V - Bertilsson, J (ed.)

Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced kn...

322 kr inkl. moms

Exkl. moms: 304 kr

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