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Christian Koch
Kapitelförfattare
Christian Koch is a brand management researcher and consultant. He received his PhD in strategic brand managment at the School of Economics and Management, Lund University. His research interests include brand positioning, brand identity, corporate branding, and organizational change.
Christian Koch is a brand management researcher and consultant. He received his PhD in strategic brand managment at the School of Economics and Management, Lund University. His research interests include brand positioning, brand identity, corporate branding, and organizational change.