Clara Gustafsson
Kapitelförfattare
Clara Gustafsson is senior lecturer in marketing at Lund University School of Economics and Management. Her main research interests are Sonic Branding, Brand Trust, and Bargain hunting. She has published in journals such as Journal of Brand Management and Business Ethics: A European Review.
Clara Gustafsson is senior lecturer in marketing at Lund University School of Economics and Management. Her main research interests are Sonic Branding, Brand Trust, and Bargain hunting. She has published in journals such as Journal of Brand Management and Business Ethics: A European Review.
