Galina Biedenbach
Kapitelförfattare
Galina Biedenbach is senior lecturer in marketing at Umeå School of Business and Economics, Umeå University. Her research interests include corporate branding, marketing strategy, brand equity, and internal branding. Within her research projects, she has collaborated with small and large businesses, and governmental organizations.
Galina Biedenbach is senior lecturer in marketing at Umeå School of Business and Economics, Umeå University. Her research interests include corporate branding, marketing strategy, brand equity, and internal branding. Within her research projects, she has collaborated with small and large businesses, and governmental organizations.
