Cecilia Solér
Författare
Cecilia Solér är verksam som universitetslektor vid Göteborgs universitet. Hennes forskning fokuserar på hållbar konsumtion och marknadens inverkan på konsumtionen. Cecilia Solér is an Associate Professor at the School of Business, Economics and Law at the University of Gothenburg. Her research focuses on sustainable consumption and how marketing shapes such consumption.
Cecilia Solér är verksam som universitetslektor vid Göteborgs universitet. Hennes forskning fokuserar på hållbar konsumtion och marknadens inverkan på konsumtionen. Cecilia Solér is an Associate Professor at the School of Business, Economics and Law at the University of Gothenburg. Her research focuses on sustainable consumption and how marketing shapes such consumption.
Produkter
Unboxing Marketing
Hartmann, Benjamin m.fl.
How can marketing create value for consumers, firms, and society? What are the major societal trends that shape contemporary marketing? How and why...