Privatperson Logga in

Business Models and Strategy

Skickas följande arbetsdag

288 kr

exkl moms

Läs mer Stäng

What makes a business model successful? In this book the roots of business models are traced to the concept of the “business idea” which was popularized by researchers in the 1960s and 1970s. The business idea stresses the importance of conformance between the market and the product system, as well as between the product system and the internal features of the firm. A distinguishing feature of the book is how it links elements of business models to key concepts in strategic management resear...

Information

Författare:

John Gibe

Språk:

Engelska

ISBN:

9789144129808

Utgivningsår:

2019

Artikelnummer:

40205-01

Upplaga:

Första

Sidantal:

256

Författare

John Gibe

Thomas Kalling

Thomas Kalling is a Professor of Strategic Management and Head of the Institute of Economic Research at the School of Economics and Management at L...

Vi använder cookies för att ge dig en så bra upplevelse som möjligt av webbplatsen. Genom att fortsätta accepterar du att cookies används. Läs mer