Torben Hansen
Kapitelförfattare
Torben Hansen, Ph.D. is a professor at the Department of Marketing, Copenhagen Business School (CBS). He is Chairman of the Consumer Research Group at CBS and former Chairman of the Danish Money and Pension Panel. His main fi elds of research are consumer behaviour and marketing research methods and his papers have appeared in various academic journals, examples include International Journal of Consumer Studies, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Product & Brand Management, along with a number of chapters in scholarly books. He has authored or co-authored several books, including New Perspectives in Retailing – A Study of the Interface between Consumers and Retailers. Also, he is co-authoring the fi rst European edition of Marketing Management. Professor Hansen has worked as a consultant for various organisations and is a frequent speaker at national and international conferences.
Torben Hansen, Ph.D. is a professor at the Department of Marketing, Copenhagen Business School (CBS). He is Chairman of the Consumer Research Group at CBS and former Chairman of the Danish Money and Pension Panel. His main fi elds of research are consumer behaviour and marketing research methods and his papers have appeared in various academic journals, examples include International Journal of Consumer Studies, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Product & Brand Management, along with a number of chapters in scholarly books. He has authored or co-authored several books, including New Perspectives in Retailing – A Study of the Interface between Consumers and Retailers. Also, he is co-authoring the fi rst European edition of Marketing Management. Professor Hansen has worked as a consultant for various organisations and is a frequent speaker at national and international conferences.