Martti Laaksonen
Kapitelförfattare
Martti Laaksonen is professor of Marketing at the University of Vaasa. Th e most relevant research areas include consumer behavior, retail marketing and the develop of product concepts. He has published for example in Advanced in Business Marketing, Journal of Business Research (monograph), Journal of Economic Psychology, International Journal of Research in Marketing and Psychology & Marketing.
Martti Laaksonen is professor of Marketing at the University of Vaasa. Th e most relevant research areas include consumer behavior, retail marketing and the develop of product concepts. He has published for example in Advanced in Business Marketing, Journal of Business Research (monograph), Journal of Economic Psychology, International Journal of Research in Marketing and Psychology & Marketing.