Johanna Moisander
Kapitelförfattare
Johanna Moisander works as a professor at Aalto University School of Economics, Department of Marketing and Management. She is also as an adjunct professor at the University of Helsinki, Department of Economics and Management, and University of Lapland, Faculty of Business and Tourism, and the president of the Finnish Association of Consumer Research. Her research interests currently center on Foucauldian and cultural approaches to business research, marketing-as-practice, and qualitative research methodology. She has published, for example, in Organization, European Societies, Consumption, Markets & Culture, Management Decision, International Journal of Consumer Studies, as well as Business Strategy and the Environment.
Johanna Moisander works as a professor at Aalto University School of Economics, Department of Marketing and Management. She is also as an adjunct professor at the University of Helsinki, Department of Economics and Management, and University of Lapland, Faculty of Business and Tourism, and the president of the Finnish Association of Consumer Research. Her research interests currently center on Foucauldian and cultural approaches to business research, marketing-as-practice, and qualitative research methodology. She has published, for example, in Organization, European Societies, Consumption, Markets & Culture, Management Decision, International Journal of Consumer Studies, as well as Business Strategy and the Environment.