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Strategizing Communication

Theory and practice

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Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strate­gizing – the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success. Now in its second edit...

Information

Licensförfattare:

ISBN:

9789144144825

Utgivningsår:

2020

Revisionsår:

2020

Artikelnummer:

43831-02

Upplaga:

Andra

Författare

Ib T. Guldbrandsen

IB T. GULBRANDSEN, PhD, is Associate Professor of Strategy and New Media and director of Digital Media Lab at the Department of Communication and A...

Sine N. Just

SINE N. JUST, PhD, is Professor of Strategic Commu­nication at the Department of Communication and Arts, Roskilde University. She teaches undergrad...

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