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Hans Kjellberg
Kapitelförfattare
Hans Kjellberg is a Professor of Marketing at the Stockholm School of Economics. His research concerns processes of economic ordering and the economic orders that they give rise to, with a particular focus on the shaping of markets. Current projects include studies of valuation and price formation in markets for specialist pharmaceuticals and of the market consequences of influencer marketing.
Hans Kjellberg is a Professor of Marketing at the Stockholm School of Economics. His research concerns processes of economic ordering and the economic orders that they give rise to, with a particular focus on the shaping of markets. Current projects include studies of valuation and price formation in markets for specialist pharmaceuticals and of the market consequences of influencer marketing.
Produkter
Eriksson-Zetterquist, Ulla et. al (eds.)
Business administration is a scientific field described as complex, diverse, and eclectic. Acknowledging the multiplicity of the field and the many...