Pirjo Laaksonen
Kapitelförfattare
Pirjo Laaksonen is professor of Marketing and dean of Faculty of Business Studies at the University of Vaasa. Laaksonen’s main research areas are consumption and consumer behavior, marketing of consumer goods and marketing communications. She has published extensively topics about involvement, for example a book in English and in Japanese. Examples of publishing forums in the area of marketing are such as International Journal of Research in Marketing, in the area of consumer behavior such as Psychology & Marketing, and in the area of applications of marketing such as the Place Branding. Pirjo Laaksonen has been a president in multidisciplinary Finnish Association of Consumer Research.
Pirjo Laaksonen is professor of Marketing and dean of Faculty of Business Studies at the University of Vaasa. Laaksonen’s main research areas are consumption and consumer behavior, marketing of consumer goods and marketing communications. She has published extensively topics about involvement, for example a book in English and in Japanese. Examples of publishing forums in the area of marketing are such as International Journal of Research in Marketing, in the area of consumer behavior such as Psychology & Marketing, and in the area of applications of marketing such as the Place Branding. Pirjo Laaksonen has been a president in multidisciplinary Finnish Association of Consumer Research.